Summer Holidays Producer Dheeraj Mogilineni Disappointed by Opening Day Collections

Producer Dheeraj Mogilineni has expressed disappointment over the opening-day collections of Summer Holidays, which released in theatres on November 6. The youthful family drama was released as a small film.

He said the entire team has strong faith in the content and that the film was made on a grand scale rather than being treated as a small project. The makers said they promoted it widely, like a big star film, and had hoped audiences would appreciate a story that touches the heart. Though the first-day numbers were disappointing, he hopes the collections will improve over the next two days.

The producer also felt the film might have fared better had it first released in Malayalam or Tamil and then reached Telugu audiences as a dubbed film. He added that for content-driven small films to survive, the mindset of audiences needs to change.

He also explained why the film was released alongside Ramayana. Since AK Forty Seven is a straight Telugu film, local audiences would naturally lean towards it, and he said the team chose Ramayana because they felt AK Forty Seven would push Summer Holidays back in the summer season.

The film is directed by Srikar Nayan. Rohan Roy and Arun Dev play the lead roles, with Khushi, Jayasudha, Rajeev Kanakala, Vasuki, Harshini and Harshavardhan in key roles. It is produced by Dheeraj Mogilineni and Giribabu Vallabhaneni. The comedy-drama has a runtime of 144 minutes.

As for the story, RV (Arun Dev), a cricket-loving student in the city, fears his father, who pressures him over ranks. During the holidays he goes to his grandmother's house and befriends KV, played by Rohan Roy.

An emotional lyrical song from the film, Amma, was released recently. Bharadwaj Gali wrote the lyrics and Sinjith Yerramilli composed the music. Anurag Kulkarni and Sindhuja Tanuku sang the song.

Sony LIV has acquired the digital rights of the film. It is likely to stream there in the third or last week of December.